Typography in print that you use each day,menus, magazines,books

There are millions of letterforms that we see or use everyday.

Most of the books are using Baskerville. They have sharper serifs.

However, some magazines are using Helvetica.For example, Design Art.

There is some title which is using serif. I am not sure which font it is using. I think it might be using palatino.




Letterforms from around Toronto

“IN THIS LANE” is written on the street sign.

Helvetica is using here. It is simple that people can see it clearly.

Winners is a shop’s name,which is using Helvetica as well.

This sign in the subway for showing the direction is still using Helvetica.

This sigh is also using the font Helvetica.

From the photo that I took, they are all using the font Helvetica. No wonder people say Helvetica is one of the world’s most widely used typefaces. Helvetica’s uniform and upright character makes it similar to the serif letters. This typeface is really popular in sign, name of stores,directions,etc.

Urban typography- from way finding signage to grafitti


The word “PARIS” is the family font of serif.  I saw a font, Clarlemagne Std, looks like this.


The color here looks like Christmas, green and red. I couldn’t figure which font it looks like. It is a little bit complicated to read.

This graffiti is the font from sans-serif.  It looks like the font which is called TRADE GOTHIC.  It is simple and clear here. White and green match nice together. And it is also shows the 3D effect.

Type on the web and mobile devices-fun and functional.

The type on the web or the mobile devices helps them a lot. The type helps people to check on the website to look up the information that they need. The type also helps the mobile devices, such as games, fun type abstract people to buy it or play it.

This game is called Chop Sushi which is from Apple Store. The type at the beginning abstracts me right away. The background and the type match nice together.

This game abstract me at once as well.

The type for the website might be much more simple. They seldom use the typefaces which are hard to read, because there are a lot of information on the website. It can’t be too hard to read.


My Responsibility as a Designer

I think every designer has their own responsibilities from the project that they designed. As a designer, I need to be aware of offending in social and political aspects, therefore, i need to be responsible of what I’m designing. In addition, some designs are simple, some are not. However, no matter it is simple or not, the main idea or the main effect is the same. Therefore, this is how to choose the way to bring out a message. For example, the last project that we did, was designing a logo and two posters for Children’s Aid Foundation.We had responsible to design a good poster or logo which matched the information that we wanted the poster show. I had to find some information about this agency and I needed to know what elements I could use for the logo and the poster. The elements also needed to emphasis the idea. So Our design had to be help the agency, we also need to try our best to help the agency that we need to, we can not just finish our work.


When I read the file of my last assignment, which was creating a logo and two posters of Children’s Aid Foundation. I really had no idea about it.

After I went to the website of Children’s Aid Foundation, I found out that what it is about. Then I began to think about the logo, I drew a lot of them. However, I get the wrong information of logo, therefore, most of them were wrong.

At last, I did my logo like this, simple and clear.

It looks like a tree which means children grow up like a tree.

In another way, it is a person who is pushing up the heart.

People show give love to children, so that they can grow up as strong as the tree.

The colour of the logo are pink and light brown. Pink shows the love, brown shows the trunk and person.

Two posters were created by the two dolls. At first, I wanted to use bear or balloon that I took photo of. When I put them in the poster, they didn’t show the information that I wanted to tell. So I chose these two dolls. Two dolls also matched the heading and the statement that I wrote. The colour of the heading and the statement were warm, which matched the dolls and the logo.