Corporate Idenntity-Recreate brand part 1

Research:

Canada Goose is a brand of Canadian manufacturer or retailed of cold weather outerwear. Sam Tick held the company in 1957 which was also under the name ‘Metro Sportswear Ltd’. It’s products had been branded by Canada Goose since 2000. In 2011, Engineered Apparel had been acquired. The company was brought under the name Canada Goose.

A wide jackets, vests, gloves, hats and other cold weather appeal designed are manufactured by Canada Goose. Canada Goose is filled with goose and duck down(100%down-proof nylon), so that it ensure warmth. It is also utilizes coyote fur on the hoods. Therefore The quality of the jacket Canada Goose is really high, warm and fashion.  It is long- established outwear manufacturer, stylish and practical designs.

Canada Goose has been really popular in Scandinavia since 1998, in Canada since 2008. The jacket also appeared in some Hollywood movies.

Original logo:

Good:

-the outline standout.

-the colour relates together.

Bad:

-Too much stuff on the logo. 1. Some information are not necessary put on the logo. For example, the website, arctic program and too much maple leaves. 2. Inside the circle, too much illustrations. For example ,the sun, the light of the sun and the pole.

-The size is too big

Reason of choosing this band:

-I don’t really like the logo of Canada goose.

-Too big

-Too much illustration and words

-Nothing relates to canada goose.

-Only shows the pole in the middle of the logo.

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