Here are the 20 sketches of the recreate logo.
-Most of the illustrations are using the goose, so that people can notice it right away.
-Some of the logos are using fire- Fire shows the warm of the product.
-Down is using as well, which represents the material of the product.
-A few logos are using maple leaves to show Canada.
-Some of them are using circle as the original logo.
-Some of them are using the shape of the illustration with the type.
I’m trying to achieve a logo which shows the brand. I want my audiences know what the brand is when they see the logo.