Project 2 -postcard series

The first one means male and female are not equal. There is a problem of sexism in the social life.

The second one means violence in the world. Some people will use weapon or violence to get what they want.

The third one means children labour. Nowadays, more and more company ask children to work for them.

In this postcard, I use the children labour pictogram, and the type is using the Bilateral System. “Human Rights = Less Poverty” is using blog font to be emphasized.

In the second postcard, i use the children labour pictogram as well to relate to the type system, which is Dilatational System.

In this third postcard, I use the pictogram of the sexism. I also use the Random System here to relate to the pictogram.

All three postcards are using the same colour, which are purple and pink. Purple in the back to show the darkness of the unfair problems in the world, pink colour of the words and the pictograms stress the problems and warn people what they should do. Font is all san serif font which shows the type more clear.

As a graphic designer, we need to help the world. We have to be conscientious, we have the responsibilities to tell the problems of the world and help every global citizens to solve. We can use what we learn to tell every one in a easy, clear and simple ways, so that everyone gets the information right away. It is our responsibilities to do the right things for our world, change the unfair community, give our hands to the people who need help and make our life more beautiful and peace.


10th ads


This ad I saw was in downtown,near western hospital.

The audiences are the teenage, the people who have cars and like to eat Mcdonald, therefore they can buy it from the drive way.

It is using pictogram to show the drive way of buying Mcdonald.

The colour is very outstanding and the information of the pictogram is clear and easy to understand.

I really like this advertisement.

9th ad

I saw this ad in downtown, the wall outside the Concord.

Target audience: rich people, people who need to buy condo or people who want to live in a better place.

The poster is very huge, the main idea shows the night of the condo, and the perspective of toronto. It shows how tall they are and if you live in the condo you can see the lake.The colour of the poster gives people a feeling of dream.

8th ad

I saw this advertisement on a Chinese tribune.The website at the bottom of the image is the resource.

Target audience: the people who work in the office, the students, old people and so on.

It is a advertisement of Mcdonald. It is really creative. It is not only a poster, but also a clock. It is using the sun light, tells people what the time is, and what people can get in Mcdonald.

I will go and buy it right away when I see the advertisement in the street.

6th 7th ads

Target audience: Teenagers, adults or some people who like chewing gum.

I saw it on the highway.

Simple statement tells everyone how the gum work. The little coffee is very cute, due to I am a  girl, I will try it. The light blue in the poster is really outstanding, people can see it clear when they pass by or in the traffic jam.

Target audience: Adults who like or have time to watch TV show.

I saw it on the highway.

It is an ads of a show of Citytv. It tells the name of the show, the date and the time of it.However, I am not a Canadian, I don’t know what is it about, and I don’t have any interest of it. Therefore, I won’t watch it.

5th ads

The right poster is attractive.

Target audience: Adults

I saw it in downtown.

It is really simple, clear and contrast. The glass in the middle and the sun look balance together. The heading on the top tells the information. The colour of the poster gives a feeling of relaxation.

4th ad

The ads of BMO Bank.

I saw it on the high way to downtown.

Target audience is the people who need to save money, open account and so on.

I like this ad because it is really simple and clear.

Blue, white and red represent the bank, headline tell the information clear.The type face is using san serif, clear and easy to read.  The logo on the right bottom, outstanding.