Corporate Idenntity-Recreate brand part 3

Top 5 logos

These are 5 logos that show the evolution of recreate brand.


1 shows the same color as the original one, the outline of the logo is the same as well. The illustration of the logo changes to a white flying goose. The unnecessary information are deleted here, only the brand name and one maple leaf are showing here. There is also a sun in the background to show the warm and the goose flying in the sun.

Font: Optima

-san serif type face

-clear to read

-relates to the circle


This is the second old one that I created. Then I changed this one to the new one.

2 shows a black flying goose and an uncompleted maple leaf. It is simple and but shows the information clear. The maple leaf is the background, so that it won’t be unconnected to the brand. Also, the maple leaf is not completed, because if it is completed, part of the leaf will get mess up with the wings of the goose. The new one is more contract than the old one. The leaf and the goose balance the logo.

Font: Bangla MN

-san serif bold type face

-more clear and more outstanding


 This is the old third one. Due to the colour is too plain, I added something on it.

3 is using circle as the outline, then maple leave as the background and goose as the illustration. Goose and maple leaf  are the main point to show the meaning of the brand. Colour is using white, red and black, they relate great together. The shape of the goose relates to the circle outline.

Font: Futura

-san serif type face


-relates to the goose



This is the old one that i created before. However, I changed it today because it is not really show the brand, even I thought fire represent the warm. Then I changed to this one to relate to the change of 3rd and 5th logo.

The elements that I was using were the same as before, goose and maple leaf. In this one I combined the goose and the maple leaf together.

The negative and positive spaces are balanced.

Font: Otipma

-san serif type face

-cap letter, more outstanding

-words under the illustration balance the whole logo



I showed this logo in class, after showing, I changed a little bit.

The type face moved to the middle of the illustration.

Here, I created a simple line to show the shape of a goose and fire, which represent warm of the product. The words of Canada Goose in the middle more balanced than before.

Font: Lucida Calligraphy Italic

-Italic font shows the shape of the type which relates to the illustration

-serif type face looks more contract in Italic

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