Corporate Idenntity-Recreate brand part 5

Final logo and design rationale

  • maple leaf represent Canada
  • goose represent the brand name and the material of the product- goose down
  • maple leaf as the background, goose in the front, contrast the goose (main point)
  • negative space and positive space of leaf and goose, balance the whole illustration
  • the spot of the type balance the whole logo
  • red colour here, more outstanding then the other colour
  • red colour also give audiences a feeling of warm, like fire
  • due to there are many different colours of the product, the logo colour can be changed,for example, black jacket with red logo, red jacker with black logo, purple jacket with white logo, etc
  • cap letter of the brand name – more outstanding than the competitors
  • audiences notice the brand right away when they see the logo
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