IMDB rebranding process

First Logo

Logo without word-mark

Logo with word-mark

 

Goals and Rationale:

  • I wanted to rebrand IMDb logo in a current and modern feeling instead of the simple  feeling.

Color intent:

  • Colour black and blue.
  • Blue gives the feeling of calm and relaxation. And the black background seems inside the cinema. The whole feeling of the logo is about the movies, calm, harmony, quiet, relax and enjoy.

Font Choice:

  • Abadi MT Condensed Extra Bold (San Serif font)
  • Easy to read and notice
  • Looks relative with the graphic element
  • Word-mark is Futura(Condensed Medium), which has long body and matches the IMDb.

Graphic elements

  • Film represents the letter I in the logo
  • Relates to the website
  • Not as simple as the original one.
  • One has frame, the other doesn’t have. Two different versions.

Second Logo

Logo without word-mark

Logo with word-mark

Goals and Rationale:

  • I wanted to rebrand the IMDb logo in a simple way with something special.

Color intent:

  • I chose the colour black and yellow-orange.
  • Yellow-orange in a black background is more contrast. Yellow-orange is an attention grabber. It gives the feeling of happy, cheerful and fun, which is the feeling that I want to give to the audience.

Font Choice:

  • Gill Sans Ultra Bold (San Serif font)
  • Huge letter size
  • Easy to notice
  • Word-mark is Century Gothic(Bold), the sharp of it is kinda circle and matches the IMDB as well.

Graphic elements

  • Two lines across
  • Two line and some dots combine together as the film
  • Simple but relates to the website

Third Logo

Logo without word-mark

Logo with word-mark

Goals and Rationale:

  • I wanted to rebrand the IMDb logo by combining the elements of film and the words.

Color intent:

  • Only black
  • Simple and serious
  • Different colours of the header in the website can be used
  • Black has a feeling of mysery and to prepare for the unknown movie journey in the website.

Font Choice:

  • Stencil Std Bold (Serif font)
  • Huge letter size
  • Easy to read and notice
  • Word mark-Futura(medium), simply shows what IMDb represents, and circle shape as well.

Graphic elements:

  • One has frame and one has not.
  • One of the movie elements shows in part of the letter D
  • Some simple lines show the bottom of the logo to separate the IMDb and the word-mark.

Four Logo (extra one)

Logo without word-mark

Logo with word-mark

Goals and Rationale:

  • I wanted to rebrand the IMDb logo by combining the elements of film and the words as well and rebrand the logo creatively.

Color intent:

  • Black background and orange logo
  • Contrast the logo
  • Orange has the feeling of happiness, fun, curious, exploration of new things and to increase creativity.

 Font Choice:

  • Braggadocio (San Serif font)
  • Huge letter size, but a little bit hard to read
  • Easy to notice
  • Creativity
  • Word mark-Helvetica(Light), which easily tells the creative IMDb represents Internet Movie  Database, also, separates the font on the top.

Graphic elements:

  • Using frame
  • Left part of the letter D is the film
  • Easily combine the film into the letter D
  • One version with the word-mark inside the frame.

 

Here is the 6 sketches of the IMDb website template:

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